Which ad networks should you use?

May 7, 2007

There are a lot of ways to monetize your blog. There are over 130 possibilities to chose from. But the key is not to try them all out on your blog.

Make your choice

It is important to make sure the ad networks you choose fit your blog. Publisher Spot is an ad network review site, where informative reviews of ad networks are posted. Here you can read about what these networks have to offer and how publishers can benefit from them. This is a good place to check out the ad companies before trying them out.

Just make sure you don’t fill up you blog with ad from a lot of different networks, because that can take the focus off your blog and put it on making money. And it’s been repeatedly reported that visitors can “see” when you focus too much on making money with your blog and this can be deemed deceptive.

Ad placement

When you have chosen ad networks to use for your blog, find out what the best places are to post these ads. Even though a lot of research is done to find the best locations for ads on sites, it’s important that you try different locations yourself. Most general assumptions by researchers about ad placement are correct, but your blog might require specific ad placement for your visitors.

Conclusion

The choice of ad networks is a very personal one. What works for me does not necessarily work for you. Choosing networks alone is not all. You should experiment with ad placement too to make those ads be profitable in your case.

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